The Client:
Beacon Law
Beacon Law
The Ask:
Clear Your Record Harris County is an initiative aimed at assisting individuals eligible for criminal record sealing. They needed copy and designs for an upcoming paid social media campaign. The biggest challenge was avoiding getting flagged by Meta in messaging regarding this sensitive topic.
Clear Your Record Harris County is an initiative aimed at assisting individuals eligible for criminal record sealing. They needed copy and designs for an upcoming paid social media campaign. The biggest challenge was avoiding getting flagged by Meta in messaging regarding this sensitive topic.
The Execution:
The campaign was led by a variety of headlines that work as a formula where you can swap out the last half of the sentence for more ad variations. Using existing images and assets from the brand library, I created a series of designs. Additionally, color is used in the design to further clarify the main customer benefit: fresh starts, new beginnings, clean slates, etc.
The campaign was led by a variety of headlines that work as a formula where you can swap out the last half of the sentence for more ad variations. Using existing images and assets from the brand library, I created a series of designs. Additionally, color is used in the design to further clarify the main customer benefit: fresh starts, new beginnings, clean slates, etc.
Ad Headline Variations:
We help people start fresh.
Seal a case. Start fresh.
Go after jobs with confidence.
Helping people turn the page.
Get free nondisclosure help.
We help people start fresh.
Seal a case. Start fresh.
Go after jobs with confidence.
Helping people turn the page.
Get free nondisclosure help.
Ad Copy Variations:
For individuals seeking to file for nondisclosure, we make the process more simple.
Try this free, secure tool for people to see if they have eligible cases to seal.
We’ve created a free tool to help people navigate the nondisclosure process.
Need assistance filing for nondisclosure? You’re not alone. We can help, at no cost.
Helping individuals seeking to file nondisclosure in Harris County, one case at a time.
For individuals seeking to file for nondisclosure, we make the process more simple.
Try this free, secure tool for people to see if they have eligible cases to seal.
We’ve created a free tool to help people navigate the nondisclosure process.
Need assistance filing for nondisclosure? You’re not alone. We can help, at no cost.
Helping individuals seeking to file nondisclosure in Harris County, one case at a time.
