The Client:
Alkegen
Alkegen
The Ask:
Alkegen, a global leader in high-performance specialty fibers and inorganic materials, was about to launch its latest silicon fiber anode technology. Their aim? To not only captivate the attention of engineers and tech aficionados at an upcoming tradeshow but also to foster lasting connections with Alkegen beyond the event.
Alkegen, a global leader in high-performance specialty fibers and inorganic materials, was about to launch its latest silicon fiber anode technology. Their aim? To not only captivate the attention of engineers and tech aficionados at an upcoming tradeshow but also to foster lasting connections with Alkegen beyond the event.
The Execution:
The tradeshow booth and flyer both leveraged familiar symbols and phrases seen on the product's existing landing page. With these, plus a compelling brand video, the tradeshow booth painted a picture of a more efficient world using silicon fiber anode technology. The flyer supported the booth, tying together this innovative technology and all things made possible by it.
The tradeshow booth and flyer both leveraged familiar symbols and phrases seen on the product's existing landing page. With these, plus a compelling brand video, the tradeshow booth painted a picture of a more efficient world using silicon fiber anode technology. The flyer supported the booth, tying together this innovative technology and all things made possible by it.
