The Client:
ESAB
ESAB
The Ask:
ESAB's newest release, the XCELLERATOR, was ready to revolutionize the welding industry with its pre-engineered, self-contained welding cells. They needed a launch video that not only stirred excitement for the new product in classic ESAB style but also effectively conveyed vital product information in a fast-paced format that would captivate viewers.
ESAB's newest release, the XCELLERATOR, was ready to revolutionize the welding industry with its pre-engineered, self-contained welding cells. They needed a launch video that not only stirred excitement for the new product in classic ESAB style but also effectively conveyed vital product information in a fast-paced format that would captivate viewers.
The Idea:
Working side-by-side with the art director, we created a video concept that puts our audience in the driver's seat of an exciting ride. Creative headlines inspired by how XCELLERATOR helps accelerate a fabrication shop’s production times are complemented by product data and a futuristic, fast-paced soundtrack.
Working side-by-side with the art director, we created a video concept that puts our audience in the driver's seat of an exciting ride. Creative headlines inspired by how XCELLERATOR helps accelerate a fabrication shop’s production times are complemented by product data and a futuristic, fast-paced soundtrack.
