The Client:
OUCH! Urgent Care
The Ask:
OUCH! Urgent Care provides high-quality medical care, unique because of its wide variety of services that often can’t be found under one roof. But they had a problem — people in the area didn’t know this.
The Idea:
An effective awareness campaign was just what the doctor ordered. Blanketing the area surrounding the facility, outdoor advertising delivered various engaging messages with simple, bold visuals — each relating to a service offered by OUCH. The target audience was also reached in their homes, at movie theaters, and online.

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