The Client:
ESAB
The Ask:
ESAB was on the brink of releasing their all-new Marathon Pac Ultra welding wire packaging. They needed a promotional video to hype up their audience and communicate the benefits of the new product release.

The Idea:
Compelling headlines highlighting the product's key attributes seamlessly integrate with dynamic visuals showcasing the product in action, accompanied by a triumphant soundtrack to unify the spot.

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