The Client:
Southern Tier Brewing Company
Southern Tier Brewing Company
The Ask:
Southern Tier was about to release its newest double IPA mixed pack, an extension of a beloved brew of the brand: 2X IPA. The new product name needed to live up to the hype of the existing 2X IPA — and then some.
Southern Tier was about to release its newest double IPA mixed pack, an extension of a beloved brew of the brand: 2X IPA. The new product name needed to live up to the hype of the existing 2X IPA — and then some.
The Idea:
The 2X Factor name works in multiple ways. First, it emphasizes how this style of double IPA is what sets the Southern Tier brand apart from its competitors. Second, it highlights a customer's journey, revealing their own 2X factor as they imbibe in the double IPA mixed pack.
The name itself also offers legs for future communications, including the ability to run as a full tagline, "Find Your 2X Factor."
The 2X Factor name works in multiple ways. First, it emphasizes how this style of double IPA is what sets the Southern Tier brand apart from its competitors. Second, it highlights a customer's journey, revealing their own 2X factor as they imbibe in the double IPA mixed pack.
The name itself also offers legs for future communications, including the ability to run as a full tagline, "Find Your 2X Factor."
