The Client:
Upstate Farms
Upstate Farms
The Ask:
Upstate Farms was launching their newest product: Lactose Free Milk For Life. They needed a campaign that highlighted its local, farm fresh qualities — something typically difficult to find in a lactose-free milk.
Upstate Farms was launching their newest product: Lactose Free Milk For Life. They needed a campaign that highlighted its local, farm fresh qualities — something typically difficult to find in a lactose-free milk.
The Idea:
With a primary target of women who are either lactose-free or have lactose-free members in their household, the concept of “One Milk For The Entire Family” was created. A relatable campaign that shouted Milk For Life’s farm fresh, lactose-free qualities introduced the new product to consumers over the airwaves, in their homes, on devices, and in stores.
With a primary target of women who are either lactose-free or have lactose-free members in their household, the concept of “One Milk For The Entire Family” was created. A relatable campaign that shouted Milk For Life’s farm fresh, lactose-free qualities introduced the new product to consumers over the airwaves, in their homes, on devices, and in stores.
