The Client:
ESAB
ESAB
The Ask:
Amidst the challenges posed by COVID, ESAB needed a virtual alternative for the biggest welding event of the year, the Fabtech tradeshow. The virtual tradeshow required a name and a creative campaign to introduce it to the public.
Amidst the challenges posed by COVID, ESAB needed a virtual alternative for the biggest welding event of the year, the Fabtech tradeshow. The virtual tradeshow required a name and a creative campaign to introduce it to the public.
The Idea:
ESAB's global reach and diverse product offerings served as inspiration for the XPANSE name — a title evoking curiosity and allure. Leading up to the event announcement, the creative campaign tantalized our audience with glimpses of the groundbreaking digital experience while beckoning them to step into the XPANSE.
ESAB's global reach and diverse product offerings served as inspiration for the XPANSE name — a title evoking curiosity and allure. Leading up to the event announcement, the creative campaign tantalized our audience with glimpses of the groundbreaking digital experience while beckoning them to step into the XPANSE.
