The Client:
Second Generation Theatre
Second Generation Theatre
The Ask:
Second Generation was in the midst of a significant re-branding effort and needed a tagline that exemplified its fresh take on theatre productions.
Second Generation was in the midst of a significant re-branding effort and needed a tagline that exemplified its fresh take on theatre productions.
The Idea:
Using a familiar phrase and flipping it on its head, a tagline was created that spoke to the quality and diversity of the theatre and its performances. An email blast effectively spread the word, helping to lead the way to a booming first season back in front of in-person audiences.
Using a familiar phrase and flipping it on its head, a tagline was created that spoke to the quality and diversity of the theatre and its performances. An email blast effectively spread the word, helping to lead the way to a booming first season back in front of in-person audiences.
